About Us

At Binance, we believe that everyone should have the freedom to earn, hold, spend, share and give their money - no matter who you are or where you come from.

Today, Binance is the world’s leading blockchain ecosystem, with a product suite that includes the largest digital asset exchange. Our mission is to be the infrastructure provider for crypto in tomorrow’s world.

Our platform is trusted by millions worldwide, and features an unmatched portfolio of financial product offerings. Users are at the heart of everything we do. From the beginning, we’ve made user protection our top priority. That is why we’ve embedded state-of-the-art security measures and strict data privacy controls across the entire Binance ecosystem. We’re also committed to meeting the highest standards for regulatory compliance to maintain our responsibility to our users and further build a sustainable path forward for the blockchain industry.

Innovation

Rethink concepts to find specific solutions to significant problems and challenge stereotypes to keep our products and services agile.

Cooperation

Always think with a win-win mindset, share information openly and proactively, sincerely help all users and partners, and create a healthy industry ecosystem.

Insight

Identify and meet user needs, create long-term value, and keep track of industry shifts

Purpose

Stay humble, honest and curious, understand new user needs, and continue to meet them.

Integrity

Distinguish right from wrong, hold fast to the bottom line, and keep our word and promises.